This Corporate Battle For CNN Highlights How Flawed American Media Now Is.
On Thursday evening, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Even though CNN is certainly not a perfect news source, her words rang true to many. It remains one of the organizations where there exists reality-based and largely trustworthy reporting – notably during crises like the one taking place near a New Hampshire storage facility.
A Vulnerable Position Amid a Business Struggle
Yet CNN, now 45 years old, finds itself in a uncertain state as two giant media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has turned into a major game of mergers and acquisitions, rather than as a question of what serves the information-seeking public.
“This represents another instance of the profound systemic issues with roots in decades of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a business story with key players as the central actors, but there is very little discussion of the common good,” Pickard explained.
The Complicating Element: Political Influence
The CNN scenario is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” foe.
Think back to the chants of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now says that the network requires new ownership. You can read that as ownership that will shield him from criticism and scrutiny. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.
Trump has reason to favor that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
An Outcome of More Uncertainty
Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a standalone company. This might be a relief to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for yet another acquisition. The cycle continues.
According to Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should prohibit both deals.
“Either merger would be detrimental to the country, and both should be contested by the government,” Wu argued.
The Fundamental Problem and a Path Forward
Regardless of the resolution regarding CNN, the bigger problem endures.
“The present media landscape is a profoundly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can tackle it.
Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is highly improbable now, but that is not to say it will be impossible forever.
Initiatives that support independent news organizations, aid local journalism, subsidize public media, and outlaw the accumulation of media power in too few hands are achievable – they are necessary for a functioning democracy.
In the world of media ownership, larger is not superior. And news organizations such as CNN cannot be pieces in the latest merger game.