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The platform is rolling out a fresh option that allows them to reduce the quantity of AI-created videos appearing in their streams. This step comes as the platform revealed that it currently hosts over 1 billion content made with AI.

Pilot Phase and Launch

The update is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a increase in AI content, driven by new content generation software.

The Broader AI Trend

Studies have shown that nearly a tenth of the quickest rising channels on another major platform primarily display AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for poor-quality, factory-style content that is often illogical or dreamlike.

Our research shows that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we want to give people the option to adjust the amount of that, based on their own choices,” commented a platform representative.

AI on the Platform

The platform disclosed that there are presently 1.3bn videos on its app labeled as made with AI. Overall, over 100 million videos are uploaded to the app each day, making AI content a relatively small part of its total content library.

How to Adjust Settings

Users will be able to decrease or raise the amount of AI-generated videos they view by opening the “manage topic” option in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the tool encompass current affairs, fashion, aesthetics, and movement.

AI Disclosure Rules

Its guidelines oblige users to tag “realistic” artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any believable artificial content that is not labeled can be deleted under its community policies.

In addition, the platform will from now on apply an “AI-made” tag to content created with its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to stop users from attempting to bypass the tagging system.

Educational Initiatives

TikTok is furthermore establishing a two million dollar awareness program for experts and groups to produce educational content about ethical AI use. This initiative will assist educational bodies specializing in training coding and technology.

Content Safety Approach

TikTok has justified its safety measures, following debate over intentions to cut jobs for numerous safety staff in the UK. The company is expected to eliminate 439 jobs in its trust and safety team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.

A company official explained that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content before it has to be seen by staff. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.

It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”